Over the past three years, Manipal University (MU), Karnataka, India and Philips having been working together to acquire a greater understanding of the challenges and opportunities in addressing the needs of the “Emerging Consumer” or the “Base of the Pyramid”. Their ambition is to create an ecosystem built around “Open Innovation” that will ultimately meet the aspirations of the emerging consumers. A Base of the Pyramid (BoP) Chair was therefore setup at MU two and a half years back to promote idea generation, concept development, research, community development, rural linkages and student exchange programs. Read the article .
For further information:
Prof Harishchandra Hebbar
MU BOP Office
4th Floor, Innovation Center, MIT
Innovators mentored at this center are eligible for TePP grants.
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